E-learning, Education, Marketing, Online Courses, Skills 0 comments on Digital Marketing 101: The Fundamentals

Digital Marketing 101: The Fundamentals

The last decade has seen a tremendous advancement in technology. From media to data storage to shopping, everything in between has gone digital. Marketing is no exception. Digital marketing is steadily closing in on traditional print marketing. Everybody, from small business owners to large organizations are embracing digital marketing.

As a business owner or an aspiring digital marketer, in order to make strategic and informed decisions, you need to understand how digital marketing works. Let’s go ahead and decipher Digital Marketing.

What is digital marketing?

To put it in simple terms, digital marketing is all about employing digital technology and media to meet your marketing objectives. It is an umbrella term for all customer engagement and marketing activities done through online channels. The core tenets of digital marketing are attracting potential customers, keeping them engaged and re-engaging customers who have drifted away. 

This is what traditional marketing is all about as well. How then, is digital marketing different from it? Apart from the technology used, measurability, often done in real-time is what makes digital marketing significantly different from traditional marketing.

 Digital marketing includes managing an organization’s online presence and promoting its brand through other digital channels. It involves a carefully crafted marketing strategy where buyer personas are built to identify your target consumer/audience’s needs. 

Why digital marketing?

With an endless list of products/services available at the click of a button, going to a physical store and purchasing products is a thing of the past. It is not sufficient if the business has its online presence; what is required in today’s marketing landscape is being visible to the consumer. Digital marketing plays a pivotal role in helping businesses reach their target audience.

How is digital marketing done?

Digital marketing employs various strategies and tactics to create a holistic approach that benefits your business. Some of the important strategies include content marketing, social media marketing, search engine optimization (SEO), pay per click (PPC), and email marketing.

What is the role of a digital marketer?

As any traditional marketer, a digital marketer is also in charge of increasing your brand awareness and generating leads; but via digital channels like the organization’s website, blogs, and display advertising. 

How does digital marketing help an organization? Is it suitable for all kinds of businesses?

As I already mentioned, one of the main advantages of employing digital marketing is ROI measurability, often in real-time. And coming to whether it is suitable for any industry, yes, digital marketing fits any industry, any business.

Well, you now know the fundamentals of digital marketing. Are you interested in upskilling yourself in the nuances of digital marketing? Here is an exhaustive aggregation on digital marketing courses. Wishing you the best!

 

E-learning, Education, Online Courses, Project Management, Skills 0 comments on Top 5 online courses for PMP exam preparation

Top 5 online courses for PMP exam preparation

Wanna pump up your project management skills? Identifying the best one from a hundred options is a pretty tough task. 

Getmeacourse is a wonderful platform where  you can find a whopping 45,000 courses on PMP exam preparation. We’ve curated the top 5 courses specially for you. Almost all of these courses are from specialist trainers who have mastered project management and have worked on some terrific projects around the world. So without much ado, here’s the best of PMP training, curated by GMAC curators specially for you!

These are in no particular order. Some will assist you on the ladder to certification, and some will help hone your project management skills.

  1. PMP® Exam Prep – Project Procurement Management By Casey Ayers

This course is highly engaging and very comprehensive. It’s self-paced and has 4 modules. It has a near perfect rating and an affordable cost. 

     2. Project Management: The Basics for Success by Rob Stone

This instructor-led course has got great reviews from past students. You will learn about various things from the role of high performance teams, the stages in a project cycle, monitoring project activities and assessing the progress of the project. 

     3. How to Prepare for Your PMP Exam by Cornelius Fichtner

This is a comprehensive program delivered by professional PMP trainer Cornelius Fichtner is a self-paced course containing 8 lessons.  The course aims to provide a basic understanding of project management and the PMP Exam.

     4. Project Management for Business Professionals

This course by Ray Sheen, gives you real time experience on the mechanics of project management. The course, a tool-packed, practical one, is based on PMI’s standards. 

  1. PMP® Exam Prep:Detailed PMP Math by Sabri C

This course covers the theoretical concepts of project management in detail. The concepts covered in the course are well complemented with examples and real-life samples.

We hope this information helps you understand what kind of courses are out there. 

Go to https://www.getmeacourse.com/?query=PMP to find yourself the perfect fit.  Happy learning! 

Business, E-Commerce, E-learning, Education, Marketing, Online Courses, Skills 0 comments on Is branding important for course creators?

Is branding important for course creators?

When you hear the word ‘Apple’, you would most probably think of Apple products and not the fruit. The word Amazon, brings the e-commerce giant to mind rather than the rainforests of South America. Google is now a verb, ubiquitous with finding information. That is what powerful branding can do! Recognition of these brands is reinforced by the visual elements in the logos of these brands – their color, shape and styling.

 A successful brand defines a company. It instantly brings to mind what the company is about, what it offers, and the experience the users gain out of it.

 So it goes without saying that branding is a must for any product or service. Yes, online courses too!  

Here are a few tips to make an impact, with your brand, on the minds of the users.

 1. Define your audience

Only when you define your audience you will understand their aspirations. This in turn will help you choose elements that appeal to them. These elements may be for your brand’s logo or for your actual course structure or content. 

 2. Use the right colors 

Use appropriate color combinations for you brand, neither too many, nor too few. Neither loud, nor boring. They should be attractive without distracting. 

 3. Use consistent text design

Even with all the visual and interactive elements in online courses, text does play quite a crucial part. Decide on a suitable font, size and color for your text and maintain consistency throughout the course. The font must be easy to read, and must be available on all browsers and devices.

 4. Use suitable images

The images you use must reflect the content of the course. An online course on art must have images of paintings, sketches, colors, and art related tools and so on.

 5. Use your brand colors adequately

All elements of your course should relate visually to your brand’s colors. So do maintain consistency in all the design aspects of your course. 

 6. Leverage social media to popularize your brand 

Maximum visibility of your branding elements will help your target audience recall your brand. So, make sure you use social media to put your brand out there for everyone, especially your target audience, to see. 

E-learning, Education, Online Courses 0 comments on The new normal in learning

The new normal in learning

Picture John Smith from the 1960s, 70s or even 80s. Life followed a fairly linear pattern of school-job-retirement. A layoff may throw a spanner in the works, but it was definitely not the norm. If John was, say, a draftsman in an architect’s office, he could hope to get a steadily increasing payslip, maybe change jobs to bigger firms, or even go to night school and become an architect himself. Continue Reading “The new normal in learning”

E-learning, Education, Online Courses, Skills 0 comments on Text Vs Graphics

Text Vs Graphics

We live in a visual world. Images are better captured and processed than text. Visual data is processed 60,000 times faster than text. Information conveyed better by pictures and infographics. It’s easier to remember too. Learners respond to visual information faster than text.

Given an abundance of online courses,  it’s crucial for course designers to get their strategy right so that they can claim a slice of the elearning  pie. Reaching the right audience with the right information in the right way is the strategy to adopt to stand out in a crowd. 

Some interesting figures I found floating around the internet: 

  • Ninety percent of information that a human brain receives is visual information
  • More than sixty percent of people are visual learners.
  • Social media users share more of visual content than the other types
  • Visual content has a better chance of securing a video rank on the first page of Google than the other types of content

Visual content scores over text in several ways. Some of those are: 

  • Visuals help learners grasp information more quickly.
  • Visuals ensure that information stays in a learner’s memory for a long time. Visuals are easier to recall too. 
  • Visuals simulate imaginations and motivate learners.
  • Visuals simplifys topics with heavy text. 
  • Visuals are shared more often than text.

However, text scores over visuals in some ways:

  • Text loads faster compared to visuals. 
  • Text is accessible on most devices where visuals fail to load on older devices/browsers and the like. 
  • Search engine optimization uses keywords to determine results.

Text and visuals are inseparable for a course. So use them well in winning combinations. Use good images to break long paragraphs of text. Balance space usage in such a way that learners stay focused but do not get distracted. 

E-learning, Education, Online Courses 0 comments on The Great Democratization of Education

The Great Democratization of Education

Something changed towards the second half of the 20th Century. Along with civil rights and suffrage in the US, elite universities across the West started welcoming students of all classes, colours and genders. New countries such as India emerged from the ashes of colonialism, and sought to build egalitarian societies with education for all. Continue Reading “The Great Democratization of Education”