Podcasts are currently the most influential way to attract an audience while maintaining a relationship with advertisers.
But first, how can podcasting help us? It can help:
a. Grow your audience
b. Build deeper connections
Why? Because it is:
- Easy to consume
- Easy to operate
Starting a podcast is simple and consists of four main steps:
1. Finding a podcast directory
a. Free – SoundCloud (upto 3 hours)
b. 90 day trial – Buzzsprout
c. Paid – Transistor
A podcast directory is really important to start a podcast. Before publishing your podcast on popular sites like Itunes and Google Music, it is recommended to publish them on a smaller site first.
Our favourite podcast directories for three different types of consumers are the ones listed above.
2. Creating a structure while maintaining spontaneity
Before starting to record, create a simple structure for a smooth flow of the podcast. This may include small one-liners such as:
Introduce the guest
Ask the guest about their background
Begin e-learning section
This allows you to cut down on recording/editing time and ensures that when the conversation slows down, you have a list of ideas ready to speed up the discussion.
But, you should also encourage originality. For example, if the section on e-learning ends with the host beginning a story of his/her initial journey in the space, this type of conversation should be encouraged.
The main aim of a podcast is to connect with an audience and anecdotes such as these allow the audience to relate to the speakers.
Maintaining a consistent tone is also important. Don’t switch topics abruptly. Ensure that the next topic can be derived from a conversation relating to the current topic.
Guest: And e-learning use has risen by over 50% in important sectors such as corporate education year-on-year since 2016.
Host: Speaking of corporate education, <Guest Name>, weren’t you a part on NDSA, the biggest corporate education workshop in the world?
Keep the podcast informal or formal, do not switch styles, as this confuses the viewer and may lead to confusion from advertisers on the message of the podcast.
b. Editing Software
A microphone can be anything from a professional mic to your in-built computer mic. Depending on the quality of the podcast and the audience, a mic can be very important.
Editing software will be used to cut the podcast into smaller clips, improve the audio quality and render the completed file.
We recommend Audacity.
Some sites such as iTunes require artwork and a podcast description. But this is worth it as, iTunes streams over 85% of mobile podcasts.
We recommend publishing your podcast on a smaller site first because it is very hard to get noticed on bigger sites.
Advertise your podcast with tags on sites like Instagram, Twitter and FaceBook to help it get noticed.
Name your podcast with something innovative which still relates to your topic. A podcast on technology can be called Tech Talk with <Host Name>.
This allows recognition by name and also conveys the overall message of the topic.