Marketing 0 comments on Digital marketing basics for entrepreneurs

Digital marketing basics for entrepreneurs

Digital marketing is an important part of success of any business enterprise in these times. 

Here are the fundamentals of digital marketing.

  • Content

What is probably digital marketing course 101 is curating your content according to your customer. Content is what powers and drives any enterprise. Without quality content, you will end up driving your viewers away.

But, content is not just about quality. It is also about consistency. With a multi-channel approach to digital marketing, you need to take care that your content on all your marketing channels conveys the same message in unique ways.

  • Search Engine Optimization

If your customers were to look up for your services, they’d probably use a search engine to do so. In such a scenario, it is imperative to pay attention to one’s SEO strategy.

You need to adapt to changing times, and the best way to do so is by investing in SEO on a full-time basis. Believing that SEO is dead and treating it like a one-time project will lead your startup down the rabbit hole. SEO is deservedly one of the fundamentals of digital marketing.

  • Social Media Presence

Customers buy only that which they know about. This is a cardinal rule of marketing. With social media contributing an enormous amount of traffic to the digital market, it would be foolhardy to be without a social media presence.

So, now we move on to the next fundamental of digital marketing which is a social media presence. Entrepreneurs should maintain business-oriented and professional profiles for their startups to ensure that their brand image is impactful. This will end up spreading the word about your startup.

  • Mobile Optimization Strategy

Mobiles have brought about a paradigm shift in the digital market by generating more traffic than desktops. So, what happens when your website is not mobile-friendly? The answer is that you lose your customers to your competitors who have a mobile presence. 

This brings us to the next fundamental of digital marketing which is ensuring that your website is mobile-friendly. This initiative will ensure that your customers get the seamless site experience across all devices that they deserve, and that you win over more customers.

We bring a list of the best online marketing courses, which are as follows:

  • HubSpot Academy Content Marketing Certification course
  • SEO Training Course by Moz
  • The Ultimate Beginner’s Guide to Monetizing Pinterest
  • Google Academy for Ads

All of the above courses are beginner-level courses that will help you learn digital marketing online and will set you on the path to mastering the fundamentals of digital marketing.

Do make it a point to check the listings on Get Me A Course too! 

E-learning, Education, Marketing, Online Courses, Skills 0 comments on Digital Marketing 101: The Fundamentals

Digital Marketing 101: The Fundamentals

The last decade has seen a tremendous advancement in technology. From media to data storage to shopping, everything in between has gone digital. Marketing is no exception. Digital marketing is steadily closing in on traditional print marketing. Everybody, from small business owners to large organizations are embracing digital marketing.

As a business owner or an aspiring digital marketer, in order to make strategic and informed decisions, you need to understand how digital marketing works. Let’s go ahead and decipher Digital Marketing.

What is digital marketing?

To put it in simple terms, digital marketing is all about employing digital technology and media to meet your marketing objectives. It is an umbrella term for all customer engagement and marketing activities done through online channels. The core tenets of digital marketing are attracting potential customers, keeping them engaged and re-engaging customers who have drifted away. 

This is what traditional marketing is all about as well. How then, is digital marketing different from it? Apart from the technology used, measurability, often done in real-time is what makes digital marketing significantly different from traditional marketing.

 Digital marketing includes managing an organization’s online presence and promoting its brand through other digital channels. It involves a carefully crafted marketing strategy where buyer personas are built to identify your target consumer/audience’s needs. 

Why digital marketing?

With an endless list of products/services available at the click of a button, going to a physical store and purchasing products is a thing of the past. It is not sufficient if the business has its online presence; what is required in today’s marketing landscape is being visible to the consumer. Digital marketing plays a pivotal role in helping businesses reach their target audience.

How is digital marketing done?

Digital marketing employs various strategies and tactics to create a holistic approach that benefits your business. Some of the important strategies include content marketing, social media marketing, search engine optimization (SEO), pay per click (PPC), and email marketing.

What is the role of a digital marketer?

As any traditional marketer, a digital marketer is also in charge of increasing your brand awareness and generating leads; but via digital channels like the organization’s website, blogs, and display advertising. 

How does digital marketing help an organization? Is it suitable for all kinds of businesses?

As I already mentioned, one of the main advantages of employing digital marketing is ROI measurability, often in real-time. And coming to whether it is suitable for any industry, yes, digital marketing fits any industry, any business.

Well, you now know the fundamentals of digital marketing. Are you interested in upskilling yourself in the nuances of digital marketing? Here is an exhaustive aggregation on digital marketing courses. Wishing you the best!

 

Business, Computer Science, E-learning, Education, Languages, Marketing, Online Courses, Science, Skills 0 comments on A step-by-step guide to 3D modeling for explainer videos

A step-by-step guide to 3D modeling for explainer videos

Are you looking to create explainer videos that will help take your product idea to your customers? Would you like to demonstrate why your potential customers must choose you over other competitors, in a succinct, yet compelling way? 

Add the magic of 3D animation to create to make your business ideas come alive and tell the stories themselves. Create captivating and visually appealing explainer videos that will unravel your business ideas and grab the attention of the viewer. 

So, how does this magic happen? What are the steps involved? Read on to know more.

The art of creating animations can be broadly categorized into 3 main stages: pre-production, production, and post-production. The concept of your explainer video is planned and developed in the pre-production stage. The actual animation happens in the production phase. The third and the final stage in creating an explainer video, is the post-production. Post-production involves rendering the animation frames, editing the pieces of animation, adding the soundtrack and compositing the animation.

With this in mind, let us understand the steps involved, in detail,  in creating animations using 3D models.

Step 1: Script and storyboards (Pre-production)

The first step in creating an explainer video is conceptualizing your ideas in the form of a story, called a script. You then visualize the script in the form of a storyboard. The storyboard is a screen-by-screen sketch of your story.

Step 2: Building a 3D model (Production) 

Your storyboard gets transformed into a 3D model in this step. Characters, environment and props are modeled in this step. While creating an explainer video, simple models are used in order to keep the file size manageable. 

Step 3: Texturing (Production)

Texturing is adding colors, material, dirt and even 2D images on the 3D model to enhance the look, feel and design of the model. Again, in an explainer video, basic texturing is applied.

Step 4: Rigging (Production)

For a 3D model to act and emote, it needs to be animated. To achieve this, animators create 3D skeletons and attach them to the 3D models. This process is called rigging.  

Step 5:  Lighting (Production)

Lighting sets the look and tone of the scene. A single directional light or the default light available are usually used in the explainer videos. 

Step 6:  Animation (Production) 

The puppet is now ready to come alive! The animation is all about giving life to a 3D model. While creating an explainer video, simple machine animations are used.

Step 7:  Rendering of the animation (Post-production) 

Next comes rendering of the animation created in an image sequence. It is important, but a time-consuming step in an animation production pipeline. 

Step 8:  Compositing (Post-production)

Compositing involves adding special effects and editing the raw renders to include other required components of the video including on screen text.. Everything from color correction to adding depth of field is done in this stage. 

Step 9: Music and voice over

No animation is complete without audio. Before exporting the video, soundtrack and voiceover are added. 

Step 10: Editing and final video output

Your explainer video is now almost ready. The renders and audio are edited and checked to ensure synchronization. The composited renders, music and foley are compiled and edited to ensure that everything is in synchronization. The video is then exported into a format that is suitable for broadcasting. 

So, this is how you can create animations for explainer videos using 3D modeling irrespective of the software that you choose to use. 

That’s all folks!

E-learning, Education, Marketing, Online Courses, Skills 0 comments on Podcasts for Elearning Trainers

Podcasts for Elearning Trainers

Podcasts are currently the most influential way to attract an audience while maintaining a relationship with advertisers. 

But first, how can podcasting help us? It can help:

    a. Grow your audience
    b. Build deeper connections

Why? Because it is:

  • Easy to consume 
  • Inexpensive
  • Easy to operate

Starting a podcast is simple and consists of four main steps: 

1. Finding a podcast directory 

   a. Free – SoundCloud (upto 3 hours)
   b. 90 day trial – Buzzsprout
   c. Paid – Transistor 

A podcast directory is really important to start a podcast. Before publishing your podcast on popular sites like Itunes and Google Music, it is recommended to publish them on a smaller site first. 

Our favourite podcast directories for three different types of consumers are the ones listed above. 

2. Creating a structure while maintaining spontaneity

Before starting to record, create a simple structure for a smooth flow of the podcast. This may include small one-liners such as:

Introduce the guest
Ask the guest about their background
Begin e-learning section 

This allows you to cut down on recording/editing time and ensures that when the conversation slows down, you have a list of ideas ready to speed up the discussion. 

But, you should also encourage originality. For example, if the section on e-learning ends with the host beginning a story of his/her initial journey in the space, this type of conversation should be encouraged. 

The main aim of a podcast is to connect with an audience and anecdotes such as these allow the audience to relate to the speakers. 

Maintaining a consistent tone is also important. Don’t switch topics abruptly. Ensure that the next topic can be derived from a conversation relating to the current topic. 

Guest: And e-learning use has risen by over 50% in important sectors such as corporate education year-on-year since 2016.
Host: Speaking of corporate education, <Guest Name>, weren’t you a part on NDSA, the biggest corporate education workshop in the world? 

Keep the podcast informal or formal, do not switch styles, as this confuses the viewer and may lead to confusion from advertisers on the message of the podcast. 

3. Equipment
  a. Microphone
  b. Editing Software

A microphone can be anything from a professional mic to your in-built computer mic. Depending on the quality of the podcast and the audience, a mic can be very important. 

Editing software will be used to cut the podcast into smaller clips, improve the audio quality and render the completed file. 

We recommend Audacity.

4.Specifications 

Some sites such as iTunes require artwork and a podcast description. But this is worth it as, iTunes streams over 85% of mobile podcasts.   

We recommend publishing your podcast on a smaller site first because it is very hard to get noticed on bigger sites. 

Advertise your podcast with tags on sites like Instagram, Twitter and FaceBook to help it get noticed.  

Name your podcast with something innovative which still relates to your topic. A podcast on technology can be called Tech Talk with <Host Name>. 

This allows recognition by name and also conveys the overall message of the topic. 

Business, E-Commerce, E-learning, Education, Marketing, Online Courses, Skills 0 comments on Is branding important for course creators?

Is branding important for course creators?

When you hear the word ‘Apple’, you would most probably think of Apple products and not the fruit. The word Amazon, brings the e-commerce giant to mind rather than the rainforests of South America. Google is now a verb, ubiquitous with finding information. That is what powerful branding can do! Recognition of these brands is reinforced by the visual elements in the logos of these brands – their color, shape and styling.

 A successful brand defines a company. It instantly brings to mind what the company is about, what it offers, and the experience the users gain out of it.

 So it goes without saying that branding is a must for any product or service. Yes, online courses too!  

Here are a few tips to make an impact, with your brand, on the minds of the users.

 1. Define your audience

Only when you define your audience you will understand their aspirations. This in turn will help you choose elements that appeal to them. These elements may be for your brand’s logo or for your actual course structure or content. 

 2. Use the right colors 

Use appropriate color combinations for you brand, neither too many, nor too few. Neither loud, nor boring. They should be attractive without distracting. 

 3. Use consistent text design

Even with all the visual and interactive elements in online courses, text does play quite a crucial part. Decide on a suitable font, size and color for your text and maintain consistency throughout the course. The font must be easy to read, and must be available on all browsers and devices.

 4. Use suitable images

The images you use must reflect the content of the course. An online course on art must have images of paintings, sketches, colors, and art related tools and so on.

 5. Use your brand colors adequately

All elements of your course should relate visually to your brand’s colors. So do maintain consistency in all the design aspects of your course. 

 6. Leverage social media to popularize your brand 

Maximum visibility of your branding elements will help your target audience recall your brand. So, make sure you use social media to put your brand out there for everyone, especially your target audience, to see. 

Business, Marketing 0 comments on Power of Digital Marketing skills on resume

Power of Digital Marketing skills on resume

There’s no doubt about it, technology has changed the way we communicate and receive information.

And because of this change, businesses have had to adapt how they communicate and build relationships with their customers. Today, consumers are in information overload and look to the Internet, email or mobile devices to receive information about their favorite brands and companies. Continue Reading “Power of Digital Marketing skills on resume”

Business, E-learning, Entrepreneurship, Marketing, Social Science 0 comments on Winning in the Digital Age

Winning in the Digital Age

What is digital transformation? How does a business survive the digital age? BCG and University of Virginia experts tackle questions like these in their course: Digital Transformation. Get the inside scoop from course instructors Michael Lenox, Senior Associate Dean of University of Virginia’s Darden School of Business, and Amane Dannouni, Principal at The Boston Consulting Group.
Continue Reading “Winning in the Digital Age”